Ana Precup is an International SEO & AI Search Consultant, Growth Strategist, and Founder of Deby, with 14+ years of experience in search.
Since starting her SEO career in 2012, Ana has worked across Technical SEO, eCommerce, content strategy, migrations, recovery projects, digital strategy, and more recently AI Search and brand visibility. Her approach has always been strongly commercial: visibility matters, but only when it contributes to real business growth.
She works with brands across the UK, Europe, and international markets, helping them improve how they are discovered, understood, trusted, and chosen across traditional search and emerging AI-driven search experiences.
Ana’s work today focuses heavily on the intersection between SEO, AI Search, brand authority, entities, user behaviour, and commercial performance. She also explores how platforms such as ChatGPT, Gemini, Perplexity, and Google’s AI experiences are changing the way people research, compare, and ultimately choose brands.
She is the creator of the DIVA™ framework | Discoverability, Influence, Validation, and Authority developed to evaluate and improve how brands appear and perform in AI Search.
Beyond consulting, Ana is an active member of the international SEO community, regularly sharing practical experiments, real eCommerce data, technical SEO insights, and her perspective on how search is evolving.
Her philosophy is simple: rankings are nice, but revenue is better.
