12 – 13 October 2023

Digital4
Plovdiv

The biggest annual conference for online marketing and e-commerce in Bulgaria.

Organizers

Every year Digital4Plovdiv gathers together the best professionals in the field of online marketing and e-commerce in Bulgaria.

You will have the opportunity to meet people, learn from the best and most successful businesses and professionals, exchange ideas and benchmark your own practices.

Do not miss on DiTech Expo & Digital4Plovdiv – The biggest Annual Conference for online marketing and e-commerce in Bulgaria.

Accounting

Taxes and Regulations

Marketing strategies & SEO

AI/ Online platforms

Success stories

Customer support

Payment systems

ROI / eCommerce SEO

Social media marketing

Logistics

Какво ще видите?

Последните авангардни иновации в дигиталните технологии. На събитието ни ще видите и внедрите най-ефективните и съвременни стратегии и алгоритми за онлайн маркетинг и електронната търговия в България.

Благодарение на информацията, която ще получите Вие ще трансформирате своето виждане за възможностите на дигиталните технологии.

Какво ще научите?

Много! Digital4Plovdiv е събитие за актуални и ефективни методи за онлайн маркетинг и търговия. Ние събираме за Вас най-добрите казуси и примери от реалната практика във Вашата сфера.

Digital4Plovdiv & Expo, където бизнесът среща дигиталната среда!

Кого ще срещнете?

Digital4 е общуване! Общуване с лектори и колеги! Общуване с клиенти и партньори! Ние се стремим да създаваме и поддържаме атмосфера, чрез която помагаме на участниците да намерят нови познанства и бизнес възможности. Ние приветстваме общуването!

Присъединете се! Ще Ви хареса!

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Sergey Punchev

Co-Founder & Host, подкаст “Дизайнът на Нещата”

Alexander Ivanov

CEO, CreateX

Jane Dimitrova

Founder, FoodObox

Ecom Luka

Brand Owner / Dropshipping / Retail Business

Biser Valov

Founder, BEYOND ID и BEYOND ACADEMY

Dragomir Draganov

Есommerce Marketing Director, Ozone

Vanya Dimova

Digital Marketing Expert, DOUGLAS BULGARIA

Hristo Georgiev

Founder & Host, подкаст "Kреативен живот"

Dechko Stefanov

Regional Manager, EasyAds

Georgi Kostov

Co-Founder & Managing Partner, GombaShop™

Iva Boyanova

Founder, MAG Digital Agency

Georgi Mitev

Founder & Host, Start BG Podcast

Evgeni Yordanov

CEO, NEXT BASKET

Boris Stoyanov

Managing Director, All Channels PR

Yavor Belakov

Co-Founder, Team-GPT

Denislav Hadzhiminev

Digital Marketing Expert, VertoDigital

Nikola Baldikov

SEO specialist and CEO, InBound Blogging

Daniel Tityukov

Founder & CEO, BigArena

Alexander Botev

Business Development Manager, TheMarketer.com.

Todor Minev

CEO, Hyperzon

Teodor Zahariev

SEO Manager, Kipo

Temelko Dechev

Managing Partner, ExpandX

Georgi Zlatkov

Creative Director, The Smarts

Sylvia Stepan

Global Brand Manager, FitSpo

*Coming soon!

DAY 1 (12.10.2023)

Trends and Innovation Hall

09:00 – 09:45

Registration

09:45 – 10:00

Opening of the annual conference for online marketing and trade of Bulgaria

Lyubomir Atanasov, Managing Partner, Internet Media Group

10:00 – 10:30

Meta Platform Trends: Driving Engagement on Facebook and Instagram

Biser Valov, Founder, BEYOND ID and BEYOND ACADEMY

10:30 – 11:00

The Future of Digital Marketing: Emerging Trends and Technologies to Watch

Zhivko Zhelev, Head of Web Development, Diginius

11:00 – 11:30

Coffee break

11:30 – 12:00

Google PPC: Enabling 1st Party Data – Defining Business Purpose and Growth in the Digital World

Denislav Hadzhiminev, Digital Marketing Expert, VertoDigital

12:00 – 12:20

Digital opportunities for small businesses from Postbank

Vladimir Dimitrov, Head of the Sales and Training Unit, Small Business Banking Management and Liliana Kirilova, Sales and Training Manager, Small Business Banking Management, Postbank

12:20 – 12:40

How the value we deliver through our content builds our brand

Hristo Georgiev, Founder & Host, “Creative Life” podcast

12:40 – 13:20

Discussion of the Titans: How to integrate podcasts into your communications strategy

Guest panelists: Georgi Mitev, Founder & Host, Start BG podcast; Miroslav Filchev, Founder & Host, podcast The Unforgiving, moderator: Hristo Georgiev Founder & Host, podcast “Creative Life”, Sergey Punchev, Co-Founder & Host, podcast “The Design of Things”

13:20 – 14:20

Lunch break

14:20 – 14:50

AI for AI – why and how to use generative artificial intelligence a year after the big boom

Yavor Belakov, Co-Founder, Team-GPT

14:50 – 15:20

Matching values: Brands and Influencers

Rumyana Tancheva, Senior PR Manager, MSL Sofia, part of Publicis Groupe

15:20 – 15:50

Discussion between SuperHosting.BG and EURID – statistics and good practices for digitalization of businesses in Europe and Bulgaria

Plamena Arzhant, Relations Manager for Bulgaria, EURid. and representative of SuperHosting.BG

15:50 – 16:20

Coffee break

16:20 – 16:50

Why Gen Z Shops at Stores With a Cause and Green Politics

Jane Dimitrova, Founder, FoodObox

16:50 – 17:20

Preparing email marketing for Black Friday (Klaviyo)

Mihail Atanasov, Founder & CEO, PROGS Email Marketing

17:20 – 17:50

Discussion of the Digital Agency

Positioning of panelists and moderator pending

17:50 – 18:10

Time for questions and closing day 1 of the conference

Hall Practice and successful examples

11:25 – 11:30

Hall opening: Practice and successful examples

11:30 – 12:00

The power of interactive ads in online communication

Dechko Stefanov, Regional Manager, EasyAds

12:00 – 12:30

B2B Digital Marketing – Trends and Innovations 2024

Temelko Dechev, Managing Partner, ExpandX

12:30 – 12:50

AI tools and how to successfully implement them into our SEO content creation process

Nikola Baldikov, SEO specialist and CEO, InBound Blogging

12:50 – 13:20

Using Chatgpt to optimize different advertising channels

Hristo Stanchev, SEO Expert

13:20 – 14:20

Lunch break

14:20 – 14:50

Case Study: Video marketing project with custom content creation: capture, processing, channel selection and advertising

Iva Boyanova, Founder, MAG Digital Agency and Silvia Stepan, Global Brand Manager, FitSpo

14:50 – 15:20

Personalization – How to advertise to our customers in different channels – Viber, SMS, Email

Natalia Kirilova, Owner & CEO, Digital Marketing Group

15:20 – 15:50

Creative: Create human content and be a part of users lives

Georgi Zlatkov Creative Director, The Smarts

15:50 – 16:20

Coffee break

16:20 – 16:50

A theme with a focus on social media marketing

Dimitar Ivanov, Head of Marketing, VALIVAL, Iliana Krasteva, Social Media Manager, FRAMAR Pharmacies

16:50 – 17:20

Digital PR: The Internet and Communications. The universal language

Boris Stoyanov, Managing Director, All Channels PR

17:20 – 17:50

Be a part of consumers lives

Katerina Zisova-Christou, Marketing Manager, Аптеки 36.6

17:50 – 18:10

Time for questions and closing day 1 of the conference

DAY 2 (13.10.2023)

Trends and Innovation Hall

09:00 – 09:50

Registration

09:50 – 10:00

Opening day 2 of the conference

10:00 – 10:30

The data in e-commerce for 2024 and a look into the future

Galya Gogova, Business Development Manager, MarketLinks

10:30 – 10:50

Future of eCommerce – trends, innovations and platforms through the eyes of successful businesses

Ivan Panteleev, Partner and Chief Dynamics Officer, Xplora BG

10:50 – 11:20

eCommerce optimization to increase website visibility

Evgeni Yordanov, CEO, NEXT BASKET

11:20 – 11:50

Coffee break

11:50 – 12:20

Maximizing Amazon’s E-Commerce Success: A Case Study of Brand Success and Competitive Edge Strategie

Todor Minev, CEO, Hyperzon

12:20 – 12:50

Deep-tech AI personalization for innovative eCommerce

Georgi Georgiev, CEO, Releva.AI

12:50 – 13:20

Hot seat: eCommerce strategies – online store optimization with SaaS solutions

Georgi Kostov, Co-Founder & Managing Partner, GombaShop™

13:20 – 14:20

Lunch break

14:20 – 14:50

Keep your customers closer and increase your sales through loyalty programs

Alexander Botev, Business Development Manager, TheMarketer.com.

14:50 – 15:20

Global expansion of an online store and working techniques from real practice Case Study fot InaEssentials

Daniel Tityukov, Founder & CEO, Bigarena

15:20 – 15:40

Direct To Customer – eCommerce strategies for successful and distinctive campaigns

Svetoslav Todorov, Founder and CEO, Beluga IT

15:40 – 16:40

The eCommerce Titans discussion: Next level eCommerce – best practices for online business development

Dragomir Draganov, Esommerce Marketing Director, Ozone, Vanya Dimova, Digital Marketing Expert, DOUGLAS BULGARIA, Vasil Ralchev, Ecom Luka, Brand Owner / Dropshipping / Retail Business positioning of the other panelists is expected

16:40 – 17:00

Closing the conference

Hall Practice and successful examples

09:00 – 09:50

Registration

09:50 – 10:00

Opening day 2 of the conference

10:00 – 10:20

The hidden tool of Etools.bg – Prim.bg

Biser Krastev, CCO, Prim and Petar Atanasov, Etools.bg

10:20 – 10:50

Panel Discussion: Cybersecurity in eCommerce

Moderator: Pavel Georgiev, Founder and Organizer, Cyber Security Talks Bulgaria, Guest-panelists, Yasen Tanev, Chairman of the Bulgarian Association for the Development of Business Software, Kiril Grigorov, Member of the Board of the Bulgarian Association for Cybersecurity, CyberOne Manager, Georgi Kazakov, economic police Plovdiv, Stefan Tashev, manager of Taros Trade BG OOD, eBay Ambassador

10:50 – 11:20

Misunderstood Dropshipping – What we need to know to succeed with it in 2024 as well.

Ecom Luka, Brand Owner / Dropshipping / Retail Business

11:20 – 11:50

Coffee break

11:50 – 12:20

E-commerce through the eyes of the customer: strategies for success

Vera Ivanova, Head of Marketing, CallFlow

12:20 – 12:50

X ways to optimize our online store and conversions with AI

Aleksandar Mansur, Co-Founder & Marketing Expert, Riscase Digital

12:50 – 13:20

SEO takes off in 2024 for online stores

Teodor Zahariev, SEO Manager, Kipo

13:20 – 14:20

Lunch break

14:20 – 14:35

eCommerce B2B and B2C Disputes: Where and How to Resolve Effectively

Petya Murgova, Founder and Managing Partner, АДД “Мургова и партньори, Арбитражния съд при БСК

14:35 – 15:05

From failure to success – successful practical tips from Timedix Watch Shop

Dimitar Denev, Co-Owner & Marketing Manager. Timedix

15:05 – 15:30

Be real and speak to customers in their language on Tik Tok

Alexander Ivanov, CEO, CreateX and Nikolay Nikolov, CEO, Native Digital

15:30

Closing of Hall 2 of the conference

09:00 – 09:45

Registration

09:45 – 10:00

Opening of the annual conference for online marketing and trade of Bulgaria

Lyubomir Atanasov, Managing Partner, Internet Media Group

10:00 – 10:30

Meta Platform Trends: Driving Engagement on Facebook and Instagram

Biser Valov, Founder, BEYOND ID and BEYOND ACADEMY

10:30 – 11:00

The Future of Digital Marketing: Emerging Trends and Technologies to Watch

Zhivko Zhelev, Head of Web Development, Diginius

11:00 – 11:30

Coffee break

11:30 – 12:00

Google PPC: Enabling 1st Party Data - Defining Business Purpose and Growth in the Digital World

Denislav Hadzhiminev, Digital Marketing Expert, VertoDigital

12:00 – 12:20

Digital opportunities for small businesses from Postbank

Vladimir Dimitrov, Head of the Sales and Training Unit, Small Business Banking Management and Liliana Kirilova, Sales and Training Manager, Small Business Banking Management, Postbank

12:20 – 12:40

How the value we deliver through our content builds our brand

Hristo Georgiev, Founder & Host, "Creative Life" podcast

12:40 – 13:20

Discussion of the Titans: How to integrate podcasts into your communications strategy

Guest panelists: Georgi Mitev, Founder & Host, Start BG podcast; Miroslav Filchev, Founder & Host, podcast The Unforgiving, moderator: Hristo Georgiev Founder & Host, podcast "Creative Life", Sergey Punchev, Co-Founder & Host, podcast "The Design of Things"

13:20 – 14:20

Lunch break

14:20 – 14:50

AI for AI - why and how to use generative artificial intelligence a year after the big boom

Yavor Belakov, Co-Founder, Team-GPT

14:50 – 15:20

Matching values: Brands and Influencers

Rumyana Tancheva, Senior PR Manager, MSL Sofia, part of Publicis Groupe

15:20 – 15:50

Discussion between SuperHosting.BG and EURID - statistics and good practices for digitalization of businesses in Europe and Bulgaria

Plamena Arzhant, Relations Manager for Bulgaria, EURid. and representative of SuperHosting.BG

15:50 – 16:20

Coffee break

16:20 – 16:50

Why Gen Z Shops at Stores With a Cause and Green Politics

Jane Dimitrova, Founder, FoodObox

16:50 – 17:20

Preparing email marketing for Black Friday (Klaviyo)

Mihail Atanasov, Founder & CEO, PROGS Email Marketing

17:20 – 17:50

Discussion of the Digital Agency

Positioning of panelists and moderator pending

17:50 – 18:10

Time for questions and closing day 1 of the conference

11:25 – 11:30

Hall opening: Practice and successful examples

11:30 – 12:00

The power of interactive ads in online communication

Dechko Stefanov, Regional Manager, EasyAds

12:00 – 12:30

B2B Digital Marketing - Trends and Innovations 2024

Temelko Dechev, Managing Partner, ExpandX

12:30 – 12:50

AI tools and how to successfully implement them into our SEO content creation process

Nikola Baldikov, SEO specialist and CEO, InBound Blogging

12:50 – 13:20

Using Chatgpt to optimize different advertising channels

Hristo Stanchev, SEO Expert

13:20 – 14:20

Lunch break

14:20 – 14:50

Case Study: Video marketing project with custom content creation: capture, processing, channel selection and advertising

Iva Boyanova, Founder, MAG Digital Agency and Silvia Stepan, Global Brand Manager, FitSpo

14:50 – 15:20

Personalization - How to advertise to our customers in different channels - Viber, SMS, Email

Natalia Kirilova, Owner & CEO, Digital Marketing Group

15:20 – 15:50

Creative: Create human content and be a part of users lives

Georgi Zlatkov Creative Director, The Smarts

15:50 – 16:20

Coffee break

16:20 – 16:50

A theme with a focus on social media marketing

Dimitar Ivanov, Head of Marketing, VALIVAL, Iliana Krasteva, Social Media Manager, FRAMAR Pharmacies

16:50 – 17:20

Digital PR: The Internet and Communications. The universal language

Boris Stoyanov, Managing Director, All Channels PR

17:20 – 17:50

Be a part of consumers lives

Katerina Zisova-Christou, Marketing Manager, Аптеки 36.6

17:50 – 18:10

Time for questions and closing day 1 of the conference

09:00 – 09:50

Registration

09:50 – 10:00

Opening day 2 of the conference

10:00 - 10:30

The data in e-commerce for 2024 and a look into the future

Galya Gogova, Business Development Manager, MarketLinks

10:30 - 10:50

Future of eCommerce - trends, innovations and platforms through the eyes of successful businesses

Ivan Panteleev, Partner and Chief Dynamics Officer, Xplora BG

10:50 - 11:20

eCommerce optimization to increase website visibility

Evgeni Yordanov, CEO, NEXT BASKET

11:20 - 11:50

Coffee break

11:50 - 12:20

Maximizing Amazon's E-Commerce Success: A Case Study of Brand Success and Competitive Edge Strategie

Todor Minev, CEO, Hyperzon

12:20 - 12:50

Deep-tech AI personalization for innovative eCommerce

Georgi Georgiev, CEO, Releva.AI

12:50 - 13:20

Hot seat: eCommerce strategies - online store optimization with SaaS solutions

Georgi Kostov, Co-Founder & Managing Partner, GombaShop™

13:20 - 14:20

Lunch break

14:20 - 14:50

Keep your customers closer and increase your sales through loyalty programs

Alexander Botev, Business Development Manager, TheMarketer.com.

14:50 - 15:20

Global expansion of an online store and working techniques from real practice Case Study fot InaEssentials

Daniel Tityukov, Founder & CEO, Bigarena

15:20 - 15:40

Direct To Customer - eCommerce strategies for successful and distinctive campaigns

Svetoslav Todorov, Founder and CEO, Beluga IT

15:40 - 16:40

The eCommerce Titans discussion: Next level eCommerce - best practices for online business development

Dragomir Draganov, Esommerce Marketing Director, Ozone, Vanya Dimova, Digital Marketing Expert, DOUGLAS BULGARIA, Vasil Ralchev, Ecom Luka, Brand Owner / Dropshipping / Retail Business positioning of the other panelists is expected

16:40 - 17:00

Closing the conference

09:00 - 09:50

Registration

09:50 - 10:00

Opening day 2 of the conference

10:00 - 10:20

The hidden tool of Etools.bg - Prim.bg

Biser Krastev, CCO, Prim and Petar Atanasov, Etools.bg

10:20 - 10:50

Panel Discussion: Cybersecurity in eCommerce

Moderator: Pavel Georgiev, Founder and Organizer, Cyber Security Talks Bulgaria, Guest-panelists, Yasen Tanev, Chairman of the Bulgarian Association for the Development of Business Software, Kiril Grigorov, Member of the Board of the Bulgarian Association for Cybersecurity, CyberOne Manager, Georgi Kazakov, economic police Plovdiv, Stefan Tashev, manager of Taros Trade BG OOD, eBay Ambassador

10:50 - 11:20

Misunderstood Dropshipping - What we need to know to succeed with it in 2024 as well.

Ecom Luka, Brand Owner / Dropshipping / Retail Business

11:20 - 11:50

Coffee break

11:50 - 12:20

E-commerce through the eyes of the customer: strategies for success

Vera Ivanova, Head of Marketing, CallFlow

12:20 - 12:50

X ways to optimize our online store and conversions with AI

Aleksandar Mansur, Co-Founder & Marketing Expert, Riscase Digital

12:50 - 13:20

SEO takes off in 2024 for online stores

Teodor Zahariev, SEO Manager, Kipo

13:20 - 14:20

Lunch break

14:20 - 14:35

eCommerce B2B and B2C Disputes: Where and How to Resolve Effectively

Petya Murgova, Founder and Managing Partner, АДД "Мургова и партньори, Арбитражния съд при БСК

14:35 - 15:05

From failure to success - successful practical tips from Timedix Watch Shop

Dimitar Denev, Co-Owner & Marketing Manager. Timedix

15:05 - 15:30

Be real and speak to customers in their language on Tik Tok

Alexander Ivanov, CEO, CreateX and Nikolay Nikolov, CEO, Native Digital

15:30

Closing of Hall 2 of the conference

*Организаторите си запазват правото на промени в програмата!

National General Sponsor

General Sponsor

Main Sponsor

Sponsor

Product sponsor

Media Partners

Partner

Tickets

Daily Ticket

150 BGN

(without VAT)

Ticket “Standard”

180 BGN

(without VAT)

Ticket “Premium”

280 BGN

(without VAT)

+ MEGA BONUS

See all

Full video recording of the conference “2 days, 2 conference rooms”
Invitation to DigitalStars Awards Gala & Networking
eAnalysis: Market research for the digital and ecommerce industry in Bulgaria for the year 2023, specialy designed for owners of digital agencies and online merchants
eBook: 365 ideas about daily posts on social networks + posting templates
eBook: Complete SEO Checklist for analyzing your online store
Book “From idea to successful online business – ultimate guide for starting online store” (200 pages)

Double (1+) | Group (4)

Standart

Double 1+1

342 BGN

(without VAT)

Group (4)

648 BGN

(without VAT)

PREMIUM

Double 1+1

540 BGN

(without VAT)

BONUS:

See all

Full video recording of the conference “2 days, 2 conference rooms”
Invitation to DigitalStars Awards Gala & Networking
eAnalysis: Market research for the digital and ecommerce industry in Bulgaria for the year 2023, specialy designed for owners of digital agencies and online merchants
eBook: 365 ideas about daily posts on social networks + posting templates
eBook: Complete SEO Checklist for analyzing your online store
Book “From idea to successful online business – ultimate guide for starting online store” (200 pages)

Group (4)

952 BGN

(without VAT)

BONUS:

See all

Full video recording of the conference “2 days, 2 conference rooms”
Invitation to DigitalStars Awards Gala & Networking
eAnalysis: Market research for the digital and ecommerce industry in Bulgaria for the year 2023, specialy designed for owners of digital agencies and online merchants
eBook: 365 ideas about daily posts on social networks + posting templates
eBook: Complete SEO Checklist for analyzing your online store
Book “From idea to successful online business – ultimate guide for starting online store” (200 pages)

MasterClass Courses

Social Media Marketing Masterclass

12.10.2023

100 BGN

(without VAT)

Regulations in electronic commerce

13.10.2023

100 BGN

(without VAT)

Social Media Marketing Masterclass

12.10.2023

100 лв.

(без ДДС)

Регулации в електронната търговия

13.10.2023

100 лв.

(без ДДС)

Digital Stars Gala

Digital Stars

Конкурсът

50 BGN

(without VAT)

Video Conf. Recording

Full video recording of the conference

“2 days, 2 conference rooms”

70 BGN

(without VAT)

12 – 13 October 2023

International Fair Plovdiv

Hotels and parking

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