AI revolution
in digital marketing
and e-commerce
AI revolution in digital marketing and e-commerce
October 16 - 17, 2025
IFP Plovdiv
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Digital4Plovdiv
AI is not just a topic of the future. It is here and is already changing the rules of digital marketing and online commerce. From automation and personalization to new patterns of consumer behavior, business is entering a whole new era.
Digital4Plovdiv 2025 brings together leading experts, visionaries and entrepreneurs to reveal how AI is transforming strategies, tools and the future of the digital world.
Two days, more than 60 speakers, countless ideas, opportunities and inspirations!
The AI revolution is underway. The future does not wait – it evolves. Digital4Plovdiv has the answers. Reserve your place now and be part of the change!
Artificial intelligence is here.
The question is:
Are you
ready?
AI Marketing & Content
Data, analytics and automation
Global AI trends in e-commerce
How to build a successful AI strategy
UX, UI and user behavior
AI tools we will use tomorrow
Chatbots, assistants and customer support
Ethics, transparency and trust in AI environment
Get acquainted with
The algorithm of the event
The voices of the future
The voices of
future
Kiril Naljiev
Owner of Media Group 24
Borislav Yordanov
Ina Essentials Partner
Ivan Dimitrov – Joe
Partner Impact, Proof Nutrition, Band Build
George Ilic
Founder @ TheRTM
Dragomir Draganov
Есommerce Marketing Director, Ozone
Anton Hristov
Head of Sales & Partnerships, DSK Bank
Kalin Karakehayov
Founder, Seo.Domains
Radomir Basta
CEO, Four Dots
Adam Collins
Founder, Ignite SEO
Krastyo Ivanov
Managing Partner and Commercial Director, Solitex
Borislav Donchev
CEO, MAX Digital
Viktor Vutov
Owner, Metrix
Krasimir Krastev
Head of Product & Strategy, HighSkyAI
Yani Goranov
Head of Marketing, HighSkyAI
Dimitar Denev
СЕО, SEOMAX
Kaloyan Hristov
Head of Sales & Business Development, HighSkyAI
Vilislava Vetrenska
Editor-in-Chief, FOCUS Agency
Victoria Tsareva
Head of Growth, tbi bank
Yanni Lozanov
Founder & AI Business Expert, Ethera Technologies
Georgi Todorov
Founder & SEO Expert, Create & Grow
Nikolay Dimov
Founder of “Day of Dead Ideas”
Viktor Minchev
Founder of “Day of Dead Ideas”
Nikola Baldikov
SEO specialist and CEO, InBound Blogging
Nikolay Galinov
Head of SEO, NetPeak
Etienne Yanev
Marketing, AI and Personal Branding Consultant
Tsvetelin Nikolov
Co-Founder & CEO, UX Report
Tanya Krasteva
Editor-in-Chief, Manager Magazine
Atanas Nikolov
Head of Product Strategy Marketing, tbi bank
Ivaylo Achev
Editor-in-Chief, Actualno.com
Evelina Koleva
Partner and Marketing Manager, DigitalPRO
Stephanie Slavova
Liaison Manager, EURid
Stiliyan Zaporozhyanov
Founder and Marketing Expert, Digital PRO
Georgi Malchev
Managing Partner, Xplora
Tihomir Ignatov
Enterprise Architect, ex-Microsoft
Kaloyan Yanchev
Co-Founder, SelfiPay
Alexander Mansur
Founder & Marketing Expert, Riscase Digital
Borislav Bozhidarov
Marketing Manager, SuperHosting.BG
Stefan Tashev
Owner, Taros Trade
Dimitar Ivanov
Marketing Manager, ValiVal
Nadya Gogova
Managing Partner, Enterprise Magazine
Jordan Romanov
Founder & CEO, Romanov Media
Oleg Petrov
CEO, The Web
Preslav Bobev
Managing Partner, IMG CONNECT
Elena Sergova
Blogger, writer and content creator
Roselina Petkova
Journalist and presenter, Bloomberg TV Bulgaria
Petar Dyaksov
Partner, SEOMAX
Galya Gogova
Business Development, Market LINKS
Yasen Tsenkov
Client Partner Lead, Aleph Group, Reddit
Vladimir Dragiev
Managing Partner, ID Consult
Miroslav Angelov
Marketing Manager, Syngenta Vegetable Seeds
Maria Kirimova
Marketing manager, INFLUENCER.BG
Diana Arsova
Campaign Manager, INFLUENCER.BG
Lyubomir Atanasov
Managing Partner, RED Group Capital
That's not all...
More top experts will be announced very soon!
The algorithm of
event
Two days, a rich program. Plan how to get the best out of the event.
09.00 – 09.45
Registration
09.45 – 10.00
Opening of the conference
Who will you see?
Lyubomir Atanasov
(RED Group Capital)
Preslav Bobev
(IMG Connect)
10.00 - 10.30
The 5 Levels of AI in Marketing: Where Are You and How to Level Up?
What will you learn?
What are the five levels of AI maturity in marketing and what do they mean for business?
How to find out what level you are currently at.
How to assess which level is needed for your company.
What steps are needed to reach the next level and get real results.
Who will you see?
Yanni Lozanov
(Ethera Technology)
10.30 – 11.00
Will AI lead to more dead ideas?
What will you learn?
The problem with “dead” ideas in the field of advertising and marketing
How AI has changed brand communication
Will ideas created with artificial intelligence be easier to sell?
In which cases bots pose a danger to creativity and why they will affect sales
The rational functionality of AI versus the magical lack of logic in humans
Who will you see?
Nikolay Dimov
(MindBlow)
Viktor Minchev
(MindBlow)
11.00 - 11.30
Biometrics and Artificial Intelligence – The Smile of the Modern Seller
What will you learn?
AI in e-commerce: How businesses can easily and quickly integrate card payments into their online stores using an AI tool based on Chat GPT. Live demo of payment integration in 5-6 min.
Biometrics in retail: Payments with a smile - how it happens, what are the benefits for businesses and the convenience for consumers.
Who will you see?
Anton Hristov
(DSK Bank)
Kaloyan Yanchev
(SelfiPay)
11.30 - 12.00
Coffee break
12.00 - 12.45
(Discussion) The Digital Shamans: A discussion on the future of digital marketing and digital agencies
What will you learn?
Real examples of how leading agencies are implementing AI in their processes
Tools and practices that save time and increase efficiency
Strategies for growth and competitive advantage in the new AI era
Who will you see?
Petar Dyaksov
(SEOMAX)
Viktor Vutov
(Metrix)
Stiliyan Zaporozhyanov
(DigitalPRO)
Georgi Malchev
(Xplora)
12.45 - 13.15
AI for Video: A Practical Guide
What will you learn?
The most effective AI technologies for video (scenes, avatars, etc.)
Writing video prompts for advanced users
Real examples of video projects created with AI
Who will you see?
Etien Yanev
(AI and personal branding)
13.15 - 13.30
How to Use AI on TikTok? Successful Practices and Specific Tips.
What will you learn?
AI tools for creating TikTok content
Successful practices and examples from businesses
How AI can save time and resources for marketing teams
Who will you see?
Jordan Romanov
(Romanov Media)
13.30 - 14.30
Lunch break
14.30 - 15.00
The Battle: ChatGPT vs Gemini vs Grok vs Perplexity
What will you learn?
The different ways to leverage LLM (Large Language Models)
Which is the best AI tool among the four we will compare
When AI tools surpass manual work
Who will you see?
Alexander Mansur
(Riscase Digital)
15.00 - 15.30
Before the site: Borrow your online space
What will you learn?
How to name your domain correctly with an AI sparring partner for ideas
How to protect it with the help of a digital "bodyguard"
Who will you see?
Stephanie Slavova
(EURid)
15.30 - 16.00
DigitalPRO: The shortcut to a successful marketing career in the AI era
What will you learn?
What is our new teaching method, which has no analogue in Bulgaria?
How to achieve a successful career in marketing and e-commerce
How we prepare students for real work and the new demands of business
Who will you see?
Evelina Koleva
(DigitalPRO)
16.00 - 16.30
Coffee break
16.30 - 17.00
(Panel discussion) Artificial Intelligence – Trend or Necessity in Influencer Marketing?
What will you learn?
What are the applications of AI in influencer marketing?
How does it impact the field? – pros and cons
Does AI have a future in Influencer Marketing?
Who will you see?
Diana Arsova
(INFLUENCER.BG)
Maria Kirimova
(INFLUENCER.BG)
Elena Sergova
(Blogger, writer, and content creator)
17.00 - 17.45
(Panel Discussion) How technology is driving the AI revolution in marketing and eCommerce – and what is the next big leap?
What will you learn?
New trends – which technological and market directions are changing digital marketing and online commerce in real time.
The most revolutionary AI technologies – from generative AI and automation to new infrastructures and integrations that are already dictating the rules.
Forecast for the future – an expert discussion on the next big breakthroughs and how businesses can prepare for them.
Who will you see?
Tihomir Ignatov
(exMicrosoft)
Tsvetelin Nikolov
(UX Report)
Krasimir Krastev
(HighSky.Ai)
Yasen Tsenkov
(Aleph Group, Reddit)
Krastyo Ivanov
(Solitex)
Borislav Bojidarov
(SuperHosting.BG)
17.45 - 18.30
eCommerce Titans (Discussion): Innovations Driving the Next Wave in Online Commerce
What will you learn?
The latest updates and strategies that are changing the market today
How eCommerce leaders are building sustainable growth and a global presence
Practices for better customer experience and high conversion in the AI era
Who will you see?
Dimitar Denev
(SEOMAX)
Stefan Tashev
(Taros Trade)
Dragomir Draganov
(Ozone)
Borislav Yordanov
(Ina Essentials)
Ivan Dimitrov - Joe
(Impact, Proof Nutrition, Band Build)
18.30 - 18.40
Closing of Day 1
18.40 - 20.00
After Event Networking Coctail
Hall 1
Hall 2
Be patient! I'm writing it 🙂
09.00 – 09.45
Registration
09.45 – 10.00
Opening of the conference
10.00 - 10.30
The Pulse of Online Consumption in Bulgaria 2025: How AI is Changing Buying Habits and Online Advertising
New insights into the Bulgarian e-consumer: how behavior, expectations, and channels are transforming under the influence of AI
First-hand data: an analysis of over 1000 real online consumers – what they buy, when, and why in the era of automation
Marketing through the lens of trust: how artificial intelligence can strengthen or disrupt the relationship between consumer and brand
Galya Gogova
(Market Links)
Nadia Gogova
(Enterprise)
10.30 – 11.00
E-commerce & AI: The Path from Promises to Real Sales
The reasons why 95% of AI projects fail
Five principles for successful AI implementation in online commerce
How to achieve Black Friday-level sales every month
Kaloyan Hristov
(HighSkyAI)
Yani Goranov
(HighSkyAI)
11.00 - 11.30
Sales Without Boundaries: The Secret Weapon of Online Commerce
In-App Shopping: A shopping section integrated into a mobile app, offering more visibility and monetary rewards.
AI-assisted customer communication: A balanced approach with an AI assistant for simple queries and the involvement of real people for complex cases.
Successful marketing campaigns: Examples of joint campaigns that boosted sales; Using AI Prototyping.
Victoria Tsareva
(tbi bank)
Atanas Nikolov
(tbi bank)
11.30 - 12.00
Coffee break
12.00 - 12.45
Content 4.0 (Discussion): How AI is Changing News, Advertising, and Image
Credibility vs Fake News: How to ensure ethical journalism in the AI era
A new level of targeting and personalization – from text ads to dynamic video content
Ethical challenges for media and companies using artificial intelligence
Vilislava Vetrenska
(Focus)
Roselina Petkova
(Bloomberg TV Bulgaria)
Ivailo Achev
(Actualno.com)
Tanya Krasteva
(Manager Мagazine)
Kiril Naljiev
Owner of Media Group 24
12.45 - 13.30
AI vs SEO: The Battle for Future Traffic (Discussion)
Why more and more searches end without clicks and how this is changing the game for websites
How businesses can maintain visibility and trust when content competes with AI-generated answers
What new strategies help your articles appear in AI results and drive real traffic
Borislav Donchev
(Max Digital)
Vladimir Dragiev
(ID Consult)
Georgi Todorov
(Create & Grow)
Nikolai Galinov
(Netpeak)
Nikola Baldikov
(inBound Blogging)
13.30 - 14.30
Lunch break
14.30 - 14.55
AI at Another Level: Not Just a User, But a Creator (No Code)
Why ready-made AI tools are not enough
The anatomy of a personalized AI agent
Create your first AI assistant (no code!)
Dimitar Ivanov
(Valival)
14.55 - 15.20
Vibe Coding – The New Weapon for Marketing and E-Commerce Without Writing Code
How the English language is becoming the new “programming language”
How to create solutions without being a developer
Practical examples of applying Vibe Coding in marketing and e-commerce
Oleg Petrov
(The Web)
15.20 - 15.45
Custom GPTs: How to build your own AI marketing assistant
Why Custom GPT: What problems does it solve and why does custom GPT make sense?
The step-by-step process: Knowledge base, instructions and tests
Case study от Syngenta: Реален пример с Custom GPT в действие
Miroslav Angelov
(Syngenta)
15.45 - 16.15
How AI is Changing the Internet Economy
New opportunities for SEO and domains: how AI opens unexpected "niche" markets and changes in traffic
Hidden gaps in the system: how automation and new algorithms create opportunities for the enterprising
Monetization in the AI era: strategies for generating revenue from websites, content, and domains in the changing digital world
Kalin Karakehayov
(Seo.Domains)
16.15 - 16.45
Coffee break
16.45 - 17.15
Turn AI Into Assets: Build Tools That Win Clients and Scale Your Business (In English)
Win more clients by delivering radical transparency and trust through bespoke tools
Scale operations by centralising communication, reporting, and delivery into one system
Build enterprise value by turning day-to-day service work into proprietary IP
Adam Collins
(Ignite SEO)
17.15 - 17.45
The Holy Search: Brand Positioning in the Age of AI (In English)
How AI is transforming search
Practical ways to optimize for both AI and SEO
What’s next: How to build brand visibility in an AI-dominated search landscape
George Ilic
(The Real Thing Marketing)
17.45 - 18.15
One-Man Vibing Army: Freestyle Towards Product Launches with AI Buddies (in English)
How to turn AI tools into your "team" for design, marketing, and content, even when working alone
Practical steps for quickly building and launching a product – from idea to actual sale
Tips on how to combine creativity and automation to save time and accelerate growth
Radomir Basta
(Four Dots)
18.15 - 18.20
Closing of the conference and Networking
Our partners
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in Bulgaria!
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Get your ticket
Daily
- One-day access to the event
- Free access to halls, exhibition and networking area
- B2B meeting room
- Coffee breaks
99lv./ 50,62€
excluding VAT
Attend Only
- Two-day access to the event
- Free access to halls, exhibition and networking area
- B2B meeting room
- Coffee breaks
159lv./ 81,30€
excluding VAT
Premium
- Two-day access to the event
- Free access to halls, exhibition and networking area
- B2B meeting room
- Coffee breaks
- After Event Networking Cocktail
- Video recording of all lectures
- Surprise gift
199lv./ 101,75€
excluding VAT
Accommodation partner
If you haven't booked your accommodation yet, you can use the promo code DIGITAL410 to get a 10% discount when booking an apartment through the MT Homes website.
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Where to find us?
IFP Plovdiv
37 Tsar Boris III Obedinitel Blvd.
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