Digital4Plovdiv 2023
12 - 13 october 2023

Digital4 Plovdiv

Bulgaria’s Annual Online Marketing and Commerce Conference

ORGANISERS

About Digital4Plovdiv 2023

Every year Digital4Plovdiv gathers together the best professionals in the field of online marketing and e-commerce in Bulgaria.

You will have the opportunity to meet people, learn from the best and most successful businesses and professionals, exchange ideas and benchmark your own practices.

Do not miss on DiTech Expo & Digital4Plovdiv – The biggest Annual Conference for online marketing and e-commerce in Bulgaria.

Mobility Partner

Top Rent a Car

Topics

AI strategies

Marketing trends

Social networks / PPC

Influencers

Success stories

Customer Service

Content strategies

ROI / eCommerce SEO

Email & VIdeo Marketing

Logistics

Rights and Laws

Statistics from previous events

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Speakers
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Conferences
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Speakers

Бисер Вълов

Biser Valov

Founder, BEYOND ID и BEYOND ACADEMY

Драго Драганов

Dragomir Draganov

Есommerce Marketing Director, Ozone

Georgi Kostov

Co-Founder & Managing Partner, GombaShop™

Ваня Димова

Vanya Dimova

Digital Marketing Expert, DOUGLAS BULGARIA

Борис Стоянов

Boris Stoyanov

Managing Director, All Channels PR

Borislav Yordanov

Manager, InaEssentials Global

Денислав Хаджиминев

Denislav Hadzhiminev

Digital Marketing Expert, VertoDigital

Ecom Luka

Ecom Luka

Brand Owner / Dropshipping / Retail Business

Георги Златков

Georgi Zlatkov

Creative Director, The Smarts

Теодор Захариев

Teodor Zahariev

SEO Manager, Kipo

Александър Иванов

Alexander Ivanov

CEO, CreateX

Димитър Савов

Dimitar Savov

Founder of Startup Masters, Masters Academy & Skillplate.

Borislav Bojidarov

Marketing Manager, SuperHosting.BG

Иван Пантелеев

Ivan Panteleev

Partner and Chief Dynamics Officer, Xplora BG

Петър Атанасов

Petar Atanasov

Управител, Etools.bg

Румяна Танчева

Rumyana Tancheva

Senior PR Manager, MSL Sofia, част от Publicis Groupe

Димитър Денев

Dimitar Denev

Co-Owner & Marketing Manager. Timedix

Христомир Витанов - Мъро

Hristomir Vitanov

Founder, Anomaly

Evgeni Yordanov

CEO, NEXT BASKET

Daniel Tityukov

Founder & CEO, BigArena

Дечко Стефанов

Dechko Stefanov

Regional Manager, EasyAds

Т

Temelko Dechev

Managing Partner, ExpandX

Михаил Атанасов

Mihail Atanasov

Founder & CEO, PROGS Email Marketing

Petar Dyaksov

Managing Partner, SEOMAX

Джейн Димитрова

Jane Dimitrova

Founder, FoodObox

Stefan Tashev

Управител, Тарос Трейд БГ ООД, eBay Ambassador

нтония Андонова

Antonia Andonova

Partner & Account Director, Digital Agency Interactive-Share

Sylvia Stepan

MAG Digital Agency

Видео коментар

Hristo Georgiev

Founder & Host, подкаст "Kреативен живот"

Георги Митев

Georgi Mitev

Founder & Host, Start BG Podcast

Мирослав Филков

Miroslav Filkov

Founder & Host, подкаст Непримиримите

Сергей Пунчев

Sergey Punchev

Co-Founder & Host, подкаст “Дизайнът на Нещата”

Schedule

Trends and Innovation Hall
09:00 – 09:45

Registration

09:45 – 10:00

Opening of the annual conference for online marketing and trade of Bulgaria

Lyubomir Atanasov, Managing Partner, Internet Media Group

10:00 – 10:30

Meta Platform Trends: Driving Engagement on Facebook and Instagram

Biser Valov, Founder, BEYOND ID and BEYOND ACADEMY

10:30 – 11:00

The Future of Digital Marketing: Emerging Trends and Technologies to Watch

Zhivko Zhelev, Head of Web Development, Diginius

11:00 – 11:30

Coffee break

11:30 – 12:00

Google PPC: Enabling 1st Party Data - Defining Business Purpose and Growth in the Digital World

Denislav Hadzhiminev, Digital Marketing Expert, VertoDigital

12:00 – 12:20

Digital opportunities for small businesses from Postbank

Vladimir Dimitrov, Head of the Sales and Training Unit, Small Business Banking Management and Liliana Kirilova, Sales and Training Manager, Small Business Banking Management, Postbank

12:20 – 12:40

How the value we deliver through our content builds our brand

Hristo Georgiev, Founder & Host, "Creative Life" podcast

12:40 – 13:20

Discussion of the Titans: How to integrate podcasts into your communications strategy

Guest panelists: Georgi Mitev, Founder & Host, Start BG podcast; Miroslav Filkov, Founder & Host, podcast The Unforgiving, moderator: Hristo Georgiev Founder & Host, podcast "Creative Life", Sergey Punchev, Co-Founder & Host, podcast "The Design of Things"

13:20 – 14:20

Lunch break

14:20 – 14:50

AI for AI - why and how to use generative artificial intelligence a year after the big boom

Yavor Belakov, Co-Founder, Team-GPT

14:50 – 15:20

Matching values: Brands and Influencers

Rumyana Tancheva, Senior PR Manager, MSL Sofia, part of Publicis Groupe

15:20 – 15:50

Discussion between SuperHosting.BG and EURID - statistics and good practices for digitalization of businesses in Europe and Bulgaria

Plamena Arzhant, Relations Manager for Bulgaria, EURid. and representative of SuperHosting.BG

15:50 – 16:20

Coffee break

16:20 – 16:40

Why Gen Z Shops at Stores With a Cause and Green Politics

Jane Dimitrova, Founder, FoodObox

17:10 – 17:30

Instagram and TikTok trends 2024

Hristomir Vitanov, Founder, Anomaly

17:30 – 18:10

Panel Discussion: Digital Shamans and Predictions for 2024

Moderator: Petar Dyaksov, Managing Partner, SEOMAX, guest panelists: Dimitar Savov, Founder, Startup Masters, Antonia Andonova, Partner & Account Director, Digital Agency Interactive-Share, Serhat Mustafa, Team Lead PPC, Netpeak Bulgaria

18:10 – 18:30

Time for questions and closing day 1 of the conference

16:40 – 17:10

Preparing email marketing for Black Friday (Klaviyo)

Mihail Atanasov, Founder & CEO, PROGS Email Marketing

11:25 – 11:30

Hall opening: Practice and successful examples

11:30 – 12:00

The power of interactive ads in online communication

Dechko Stefanov, Regional Manager, EasyAds

12:00 – 12:30

B2B Digital Marketing - Trends and Innovations 2024

Temelko Dechev, Managing Partner, ExpandX

12:30 – 12:50

AI tools and how to successfully implement them into our SEO content creation process

Nikola Baldikov, SEO specialist and CEO, InBound Blogging

12:50 – 13:20

Using Chatgpt to optimize different advertising channels

Hristo Stanchev, SEO Expert

13:20 – 14:20

Lunch break

14:20 – 14:50

Case Study: Video marketing project with custom content creation: capture, processing, channel selection and advertising

Iva Boyanova, Founder, MAG Digital Agency and Silvia Stepan, Global Brand Manager, FitSpo

14:50 – 15:20

Personalization - How to advertise to our customers in different channels - Viber, SMS, Email

Natalia Kirilova, Owner & CEO, Digital Marketing Group

15:20 – 15:50

Creative: Create human content and be a part of users lives

Georgi Zlatkov Creative Director, The Smarts

15:50 – 16:20

Coffee break

16:20 – 16:50

Case Study: Working practices in social networks 2023-2024 - 6 years of development and records with framar.bg

Dimitar Ivanov, Head of Marketing, VALIVAL, Iliana Krasteva, Social Media Manager, FRAMAR Pharmacies

16:50 – 17:20

Digital PR: The Internet and Communications. The universal language

Boris Stoyanov, Managing Director, All Channels PR

17:20 – 17:50

Be a part of consumers lives

Katerina Zisova-Christou, Marketing Manager, Аптеки 36.6

17:50 – 18:10

Time for questions and closing day 1 of the conference

Trends and Innovation Hall
09:00 – 09:50

Registration

09:50 – 10:00

Opening day 2 of the conference

10:00 - 10:30

The data in e-commerce for 2024 and a look into the future

Galya Gogova, Business Development Manager, MarketLinks

10:30 - 10:50

Future of eCommerce - trends, innovations and platforms through the eyes of successful businesses

Ivan Panteleev, Partner and Chief Dynamics Officer, Xplora BG

10:50 - 11:20

eCommerce optimization to increase website visibility

Evgeni Yordanov, CEO, NEXT BASKET

11:20 - 11:50

Coffee break

11:50 - 12:20

Maximizing Amazon's E-Commerce Success: A Case Study of Brand Success and Competitive Edge Strategie

Todor Minev, CEO, Hyperzon

12:20 - 12:50

Deep-tech AI personalization for innovative eCommerce

Georgi Georgiev, CEO, Releva.AI

12:50 - 13:20

Hot seat: eCommerce strategies - online store optimization with SaaS solutions

Georgi Kostov, Co-Founder & Managing Partner, GombaShop™

13:20 - 14:20

Lunch break

14:20 - 14:50

Keep your customers closer and increase your sales through loyalty programs

Alexander Botev, Business Development Manager, TheMarketer.com.

14:50 - 15:20

Global expansion of an online store and working techniques from real practice Case Study fot InaEssentials

Daniel Tityukov, Founder & CEO, Bigarena

15:20 - 15:40

Direct To Customer - eCommerce strategies for successful and distinctive campaigns

Svetoslav Todorov, Founder and CEO, Beluga IT

15:40 - 16:40

The eCommerce Titans discussion: Next level eCommerce - best practices for online business development

Dragomir Draganov, Esommerce Marketing Director, Ozone, Vanya Dimova, Digital Marketing Expert, DOUGLAS BULGARIA, Vasil Ralchev, Ecom Luka, Brand Owner / Dropshipping / Retail Business positioning of the other panelists is expected

16:40 - 17:00

Closing the conference

09:00 - 09:50

Registration

09:50 - 10:00

Opening day 2 of the conference

10:00 - 10:20

The hidden tool of Etools.bg - Prim.bg

Biser Krastev, CCO, Prim and Petar Atanasov, Etools.bg

10:20 - 10:50

Panel Discussion: Cybersecurity in eCommerce

Moderator: Pavel Georgiev, Founder and Organizer, Cyber Security Talks Bulgaria, Guest-panelists, Yasen Tanev, Chairman of the Bulgarian Association for the Development of Business Software, Kiril Grigorov, Member of the Board of the Bulgarian Association for Cybersecurity, CyberOne Manager, Georgi Kazakov, economic police Plovdiv, Stefan Tashev, manager of Taros Trade BG OOD, eBay Ambassador

10:50 - 11:20

Misunderstood Dropshipping - What we need to know to succeed with it in 2024 as well.

Ecom Luka, Brand Owner / Dropshipping / Retail Business

11:20 - 11:50

Coffee break

11:50 - 12:20

E-commerce through the eyes of the customer: strategies for success

Vera Ivanova, Head of Marketing, CallFlow

12:20 - 12:50

X ways to optimize our online store and conversions with AI

Aleksandar Mansur, Co-Founder & Marketing Expert, Riscase Digital

12:50 - 13:20

SEO takes off in 2024 for online stores

Teodor Zahariev, SEO Manager, Kipo

13:20 - 14:20

Lunch break

14:20 - 14:35

eCommerce B2B and B2C Disputes: Where and How to Resolve Effectively

Petya Murgova, Founder and Managing Partner, АДД "Мургова и партньори, Арбитражния съд при БСК

14:35 - 15:05

From failure to success - successful practical tips from Timedix Watch Shop

Dimitar Denev, Co-Owner & Marketing Manager. Timedix

15:30

Closing of Hall 2 of the conference

Special Social Media Masterclass 12.10

Sponsors

Tickets

Day ticket
150 BGN
(without VAT)
Standard ticket
180 BGN
(without VAT)
280 BGN
(without VAT)
+ MEGA BONUS
  • Full video recording of the conference “2 days, 2 halls”
  • Invitation to the DigitalStars Competition – Gala Networking evening
  • eAnalysis: market research for the digital and ecommerce industry in Bulgaria for 2023, special development for digital agency owners and online retailers
  • eHelp: 365 ideas for every day – social media posts + posting template
  • eGuide: Complete SEO Checklist to Analyze Your Online Store
  • Book “From Idea to Successful Online Business – A Guide for Online Store Startups” (200 pages)
DOUBLE 1+1
342 BGN
(without VAT)
648 BGN
(without VAT)
DOUBLE 1+1
540 BGN
(without VAT)
+ BONUS
  • Full video recording of the conference “2 days, 2 halls”
  • Invitation to the DigitalStars Competition – Gala Networking evening
  • eAnalysis: market research for the digital and ecommerce industry in Bulgaria for 2023, special development for digital agency owners and online retailers
  • eHelp: 365 ideas for every day – social media posts + posting template
  • eGuide: Complete SEO Checklist to Analyze Your Online Store
  • Book “From Idea to Successful Online Business – A Guide for Online Store Startups” (200 pages)